The epidemic has passed through the border, and it has been a mess.

On the afternoon of June 27, the New Coronavirus Pneumonia Prevention and Control Headquarters of Liwan District, Guangzhou City issued the "Notice on Resuming the Business Activities of Liwan North Film Catering Service Units." After several consecutive days of no new local diagnoses in Guangdong, Guangzhou's catering establishments are one step closer to ushering in the bright.

It's unblocked, and dine-in is open. What is waiting for the restaurant?

ONE

Is it retaliatory consumption?

Thinking too much!

For almost the entire month of June, Guangzhou has been in a series of closed and unblocked days, and the catering industry has struggled to survive.

On June 15, when the districts were closed for about half a month, the Guangdong Catering Service Industry Association issued a "Social Assistance Appeal" (now deleted) on its official WeChat. The "Appeal" mentioned that the Association Questionnaire surveys have been conducted for two consecutive weeks. Among the sample catering companies, nearly 90% have a year-on-year decrease of more than 50% in revenue, and nearly 50% have dropped by more than 80%. More than 90% of the sample companies face difficulties in the payment of employee salaries, and more than 85% of the sample companies said they could not bear the pressure of rent...The epidemic counterattacked, and Guangzhou Catering suffered a targeted blow.

After going through the difficult lock-up period, will it be the same as recovery if it is unblocked? It's far from yet. From the normalized prevention and control of the epidemic in 2020, the experience of the first nationwide fight against the epidemic and continuous small-scale counterattacks tells us that after unblocking, what we will usher in is not retaliatory consumption, but the ensuing depression and depression. wait!

Under a report about Guangzhou's unblocking and "drinking morning tea together", netizens "competed" in full swing. Some people think that after unblocking, they can go out to "drink morning tea", but there are still quite a few netizens who believe that "it remains to be observed." Under the normalized environment of epidemic prevention and control, people's safety awareness has been comprehensively improved. In the face of mutated viruses, people have become more veteran. At the beginning of unblocking, more people's attitude was "continuously wait and see" rather than "immediate consumption."

At the same time, the government has given clear guidance for the catering industry after the unblocking. In the unblocking announcements of each district, the following contents are mentioned:

1. Kill

Before resuming dine-in service, the business premises, equipment and facilities, catering utensils, food storage places, etc. must be thoroughly cleaned and disinfected.

2. Public spoon and chopsticks

During the operation period, the catering service must provide public spoons and chopsticks, and the number of people at each table should not exceed 10 people. Clean and ventilate the restaurant every day.

3. Employee health monitoring

To urge employees to receive the new crown virus vaccine, practitioners need to hold a certificate of negative nucleic acid test within 72 hours; masks must be worn during the start of the job, and employees with symptoms of fever, cough, and other respiratory tract infections are strictly prohibited from entering the job.

On the evening of the 28th, the attendance rate of a barbecue restaurant in Panyu District was less than 60%. The boss said: "The customer'consciously' sits next to each other." The boss feels "satisfied and helpless" about this situation. What is gratifying is that the safety of people's meals has been improved. What is helpless is that behind this "consciousness" is actually people's "cautiousness", which is a "test of dining safety". ".

"I have made preparations for a while... I don't know how long it will take, I don't know if I can survive it..." The owner of the barbecue restaurant may have said the voice of most Guangzhou restaurant owners. Until customers take off their masks and talk bluntly in the restaurant, when service personnel and customers can come in contact with each other at will, is it time for the catering industry to truly emerge from the haze of the epidemic and regain its vitality.

TWO

Relying on takeaway to save lives?

Takeaways can only "continue life"!

In the normalized environment of the epidemic, take-out has become a "sacred altar", and a large number of cases of successful self-help relying on take-out have followed one after another.

In response to the Guangzhou epidemic, Meituan and Ele.me also announced the launch of special support plans. Meituan launched a special support fund of 50 million yuan in Guangzhou, and gave corresponding new rate discounts for high-quality catering takeaway merchants severely affected by the epidemic, at least a one-month shutdown protection period, and certain subsidies and resources. Ele.me launched a special support plan of 55 million yuan per month in Guangzhou, and promised to provide exclusive rate reductions to all online catering companies in the city, give discounts on in-store group purchase products, and give an extra month of free operation experts Service etc.

The support of Meituan and Ele.me brought a touch of comfort to the merchants in Guangzhou. However, for more restaurants, takeaway is not a "magic bullet" for self-help. Compared with the loss of dine-in food, "Takeaway revenue is only a drop in the bucket", this is the real situation of self-help food delivery under the epidemic.

At the beginning of 2020, when the whole people live at home, Dalongyi, Bianbian, Xiaolongkan, Haidilao, and even Banu and Taier will increase their takeaway operations; McDonald’s China CEO and Pizza Hut general manager will promote fresh takeaway; Quanjude, cheap Online operations such as Fangfang and Xibei have achieved certain results in increasing revenue.

Compared with large-scale chain restaurants, small and medium-sized catering companies have disparity in private domain traffic, platform bargaining, and takeaway product development. This has led to many chain catering companies’ takeaway models that are not suitable for small and medium-sized catering companies. For these restaurants, take-out may guarantee the restaurant’s “continuous food”, but it is difficult to rely on take-out to succeed in self-help. This forces businesses to do their best to increase takeaway revenue while also doing other relevant countermeasures.

THREE

face!

They are the ones that brought down the restaurant!

Today, we have been fighting the epidemic for one and a half years. A large number of restaurants that have fallen down should have been our wake-up call, how to improve the restaurant's anti-risk ability as much as possible, so that the restaurant can "withstand" every sudden epidemic counterattack. Here, we analyze from several dimensions that first brought down the restaurant.

1. Cash flow

Cash flow = the life of the restaurant, the epidemic is closed, and the cash flow is cut off. The impact on the restaurant is fatal.

Xibei Noodle Village has publicly complained that the cash flow will not last for three months, while the cash flow of many small and medium-sized catering companies around it will not last for two months or even one month.

In the sample surveyed by the Guangdong Provincial Food and Beverage Service Industry Association, Guangzhou’s catering has been closed for less than one month, and employee remuneration and rent have become problems. "This month's income is used for the next month's cost, and then a slight surplus, has become a normal operation," said a restaurant owner, "not to mention meeting the cash reserves of three months of operation, one month will not work. "

Many of these restaurants do not have the ability to store cash, but have no "habit". Therefore, when the "probabilistic event" of the epidemic counterattack occurs, it will be caught off guard.

2. Food supply

During the epidemic in Guangzhou, some Japanese food restaurants were "sold out" of various meals due to supply problems.

Under the epidemic environment, there will be corresponding changes in logistics and food safety monitoring. The impact on the catering industry is the unstable supply of food materials. Especially for some randomly purchased restaurants, the supply of food ingredients will become a big problem due to the counter-attack of the epidemic.

From now on, especially small and medium-sized catering companies, may need to rethink the supply of ingredients and reshape a more stable and optimized supply chain to weaken the possible impact of the supply of ingredients on restaurants in emergencies.

3. Policy interpretation and compliance

Before June 10, during a surprise inspection of the epidemic prevention and control in Panyu District, 39 catering units were punished for refusing to implement the ban on dine-in meals.

At present, compliance with epidemic prevention and control regulations is the bottom line of catering operations. If you touch the bottom line, you will be fined, but the reputation of the brand will be affected. If there are cases of infection due to violation of regulations, the restaurant will instantly become a "eternal sinner" and be cast aside by others. Either way, the gains outweigh the losses.

The more at this time, the more the restaurant needs to focus on the overall situation. Those who disregard the overall situation may lose out.

Not blindly pessimistic, nor blindly optimistic, is the right attitude of Guangzhou restaurants to face the epidemic.

At present, the overall prevention and control of the epidemic in Guangzhou is improving, and the catering industry is also undergoing a period of recovery. Always firmly believe that we will fight the epidemic together, and we will eventually usher in victory; the catering industry will eventually step out of the cold winter and usher in the hot summer, and there should be lively fireworks again.

Caterer, come on!