Those who win the supply chain win the world!

At present, the catering industry is entering the fast lane of chaining, scale, and standardization. The quality of the supply chain determines the potential of enterprises in cost bargaining, standardized quality control, and large-scale development.

The supply chain has become the key for catering companies to win the future.

ONE

Build the "Three Highs and One Province" of the Supply Chain

Oxford University professor and supply chain management expert Martin Christopher once pointed out that the competition in the 21st century is no longer a competition between enterprises, but a competition between supply chains and supply chains. The supply chain war between enterprises has already begun.

When small and medium-sized catering companies still focus their supply chain construction on "price", the leading catering companies have already taken the lead and proved by actual combat that price is not the first element to build a supply chain. In addition to price, the supply chain also has four major elements of "three highs and one province".

1. High stability

High stability is mainly reflected in two aspects, one is quality stability, and the other is supply stability, that is, the supply chain can support the sustainable development of the company with stable quality and supply. Especially for chain restaurant companies, stable quality and supply are one of the core forces that help companies achieve standardized output, maintain brand reputation, and ensure the smooth operation of companies.

2. High innovation

The innovative and iterative capabilities at the source of the supply chain can, to a certain extent, help catering companies improve their innovation capabilities. In the catering industry, the innovation at the source of the supply chain is even becoming one of the inspirations for the innovation of catering companies. Take potatoes as an example. From French fries to all kinds of special-shaped potatoes, the supply chain continues to iterate. There are products that are suitable for partnering with ice cream, and there are products that can enter the Chinese food field to serve Chinese dishes, helping restaurant companies to further their snacks and Chinese food. Direction of cuisine innovation.

3. High security

The sudden new crown epidemic and the current situation of normalization of epidemic prevention and control have brought people's requirements for the health and safety of food materials to a new height. Standing at a new historical node, the state and enterprises are also working hard to promote the progress and upgrade of food safety. With industry-related laws, regulations and policy guidance as the main direction, China's food safety environment will quickly enter an era of scientific, strict, and legal standards.

4. Labor saving

In the past two years, clean vegetables, semi-finished products and cooking packages have become new choices for catering companies. At the same time, more and more catering companies have begun to develop standardized products and operating procedures in depth. Urgent appeal. Because labor saving means not only cost reduction, but also safety upgrade with less labor participation.

TWO

Head effect in the supply chain

The catering industry has already stepped into the deep waters of the Red Sea. Almost all catering companies are looking for new profit growth points, and almost all profit growth requires advanced supply chain support. In order to pursue high profit margins, more and more catering companies will choose "industry leaders" type of supply sources in order to obtain "innate advantages" in terms of quality, service, and product diversity.

Take Western-style simple meals and fast food as examples. High-profit snacks are popular among restaurants and restaurants. Even some international mid-to-high-end chain brands are also increasing their profits through snacks. The American potato has become a participant and witness of this snack supply chain battle.

The American potato is different from the supplier in the catering supply chain. It is a collective term for "regional supply". Just like Qianjiang crayfish and Northeast rice, the formation of a strong regional label represents the accumulation of advantageous resources from all parties. The American potato has a leading advantage in the category of potato products, conforms to the logic of "three highs and one province", and has become a common choice for many catering companies.

1. "Innate resources + acquired technology" to ensure stable supply

Public data shows that the agricultural population of the United States is less than 2% of the total population of the country. Behind this is the country's advanced agricultural modernization. The U.S. planting industry is becoming fully intelligent. For potato planting, the weather, humidity, and sunlight that are closely related to production have all been intelligently monitored in the United States to ensure the best quality of production. At the same time, the vast land resources and leading storage facilities in the United States are also one of the conditions for the stable global supply of American potatoes. At present, the United States produces more than 20 million tons of potatoes annually, serving all parts of the world.

Arriving in the restaurant from the field, the American potato has also undergone various "transformations." As the country that invented frozen French fries and dehydrated potatoes, the US potato processing technology has always been at the international leading level, which is also an important support for US potatoes to maintain product consistency, quality and supply stability.

Fertile and vast land resources, suitable climatic conditions for growth, and modern planting technology are the innate advantages that determine the high reputation of American potatoes; supplemented by acquired advantages such as advanced storage facilities and stable processing techniques, they ultimately determine the American potato's catering B Achieve high application rate at the end.

2. "Product power + service power" to drive innovation in catering companies

In recent years, the American Potato Association has been very active in China. By continuing to popularize the nutritional benefits of American potatoes, it has promoted the inspiration and innovation of American potato meals, and has been praised by professional cooks.

The American Potato Association teamed up with celebrity chefs to launch a Cantonese-style potato recipe. Among them, the two famous chefs Lin Kaisheng and Li Bichuan, who are well-known in the industry, developed their whimsical ideas based on American potato products, which brought a delicious collision between American potatoes and Cantonese flavors.

This is not the first time that the American Potato Association has released Chinese food recipes. The recipes not only fit the cooking tunes of different catering schools, but also indicate detailed cooking methods. In the eyes of Chinese chefs, the localized application of rich American potato products such as potato grids, potato wedges, potato boats, potato chips, potato treasures, and mashed potatoes has indeed brought a lot of inspiration for meal creation.

In addition to Chinese food, Western food, fast food, snacks, etc. are areas where American potatoes are good at. This year, the American potato also embarked on a creative journey with pizza. The collision of potato and cheese, with seafood, beef, chicken and other meats, made the pizza instantly full and more memorable than ordinary pizza.

"Cookbook" is actually part of the continuing education of American potato. Based on a rich product series, American Potato gathers various potential energies for training and education. While adapting to more catering scenarios, it helps catering companies find unlimited creative inspiration through American Potato. At the same time, U.S. Potatoes has repeatedly linked up with catering companies to help catering companies in terms of brand marketing. These are also the contributions made by the American Potato Association as an industry leader in education and support.

3. The "gold standard" escorts safety and health

High standards make products standardized in terms of quality and safety. The high standards of American potatoes are world-renowned, and industry insiders call this set of standards the "gold standard."

Starting from the seed, the US potato has undergone a series of high-standard screening before reaching the supply terminal.

·All seeds need to pass the USDA seed certification system;

·All potatoes used in processing must meet strict standards for high solids and low sugar;

·The final product is subject to the grades of the US Department of Agriculture and the food standards certified by the US Food and Drug Administration, as well as the strict supervision of the US government.

Under high standards, the American potato has formed its strong quality and safety label. Take French fries, which have a high utilization rate in snacks, for example. "Specialty and high quality" is the characteristic of American French fries, and "safe" is its label. The advanced fresh-locking technology gives the American French fries a consistent golden vision and a fluffy and soft taste; in the eyes of the restaurant enterprises, "extraordinary quality" means that fewer French fries can be filled with more food. Determines the high profitability of French fries. In addition, whether in the eyes of consumers or catering companies, safety under high standards is one of the key factors for their love and choice of American potatoes.

4. Enriching semi-finished products with one-click unlocking tedious labor

At present, the US potato products are mainly frozen potatoes and dehydrated potatoes. Among frozen potatoes, the United States has developed a wealth of special-shaped potato products, such as potato grids, potato treasures, potato wedges, Qiaoqiao potato, potato bowls, potato stars, and ringed potatoes. Among them, these products are subdivided into different types. Specifications, to adapt to different cooking needs; dehydrated potatoes are mainly potato flakes, potato granules, potato flakes/diced/slices/silk. In practical applications, flakes powder is often used for flour coating and leather making , Embellishment and other cooking processes, granular powder is mainly used to make mashed potatoes and other meals.

Appearing in a state where cooking is just needed, American Potato Rich helps catering people to further simplify the cooking process, and ultimately helps food companies save labor. With an ultra-high degree of standardization and a wealth of semi-finished products, American potatoes are playing a role in helping restaurant companies reduce operating costs by "unlocking labor."

Summarize

"The front-end determines the strength and the back-end determines the life and death", the back-end supply chain has become the lifeblood of food companies. Especially for chain restaurants, the supply chain capability determines the profitability of the company to a certain extent.

To break through cost pain points and expand profit margins, a vigorous supply chain revolution has kicked off, and it is imperative to make efforts to build the supply chain. As the “first stop” of supply chain construction, third-party supply sources have also become the focus of attention of catering companies. For catering companies, whether they are American potatoes or other supply sources, it is for catering companies to join forces to drive supply chain value. The "shortcut" to maximize.